E-mail Marketing

Email marketing is the use of email in marketing communications. In its broadest sense, the term covers every email you ever send to a customer, potential customer or the general public. In general, it's:

Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again

Sending emails designed to encourage customer loyalty and enhance your relationship with your customer

Placing your marketing messages or advertisements in emails sent by other people

You can think of these three main forms of email marketing as the electronic equivalent of:

Direct mail

Sending a print newsletter

Placing advertisements in subscription magazines and newspapers

Email marketing is so popular because:

sending email is much cheaper than most other forms of communication

email lets you take your message to the people (unlike your website, where people have to come to your message)

email marketing has proven very successful when it's done right

Media Partners can design a custom marketing campaign to meet your Company's needs!